During the last weeks we are witnessing the surprising case of the Zara yellow jacket. Why so much fuss?
This leatherette jacket has become viral phenomenon, trending topic, the most loved and the most hated by the masses. All this at the same time and for no apparent reason. Is it a marketing strategy to increase sales of this garment for less than €40? The truth is that I doubt very much that Amancio Ortega planned all this, because honestly, you don’t need… Any piece of clothing Inditex it sells itself, the prices are affordable for all budgets and the variety in models inspired by big brands they are a resounding success, but why this jacket now?
The last straw of the last is that the Zara yellow jacket He has his own social networks on Facebook and Instagram, @yellowjacketofficial and @chaquetaamarillazara. Do not miss it, it is not wasted!
Last year around this time, Stradivarius (brand belonging to the Inditex Group), had a leather biker very similar to the much requested Zara suckswith a higher price, but also affordable, but it did not have the same impact.
The fact is that from time to time, a garment appears out of nowhere that breaks the statistics and becomes a sales record, as has happened with the Valentino’s Rockstudthe adidas stan smithhe Selma by Michael Kors or the mythical Converse Chuck Taylor All Star who returned to have their moment of glory in previous seasons. The feeling it gives me is that if you don’t have the star garment of the season, You’re not cool… Well, if “cool” means dressing like everyone else, great. We are going to become clones and put on the “uniform” every day to be cool but how image consultantit is not for nothing, the message that I like to transmit to my clients about how to make a difference, enhance our image and how to create your own style.
Another important thing,a yellow biker?Really? How do you combine it? Do you really take advantage of it? Be careful, I’m not saying that she is ugly, far from it. The truth is that I don’t dislike it, but honestly, it is not the most flattering color and easy to combine that we can find in stores. Specifically, we can find this jacket in different colors each season: black, red, brown, pink, even green. So it’s hard for me to understand this overwhelming success…
As a Galician that I am, I am glad that the recently octogenarian Amancio continues to collect professional successes, but this case raises more doubts in me than the Google algorithm.
Yeah you care about your imagedo you like it be in fashion and follow the trends there is no problem in having one star garmentbut before passing the card, think if it really favors you or goes hand in hand with the image you want to convey. My advice is to use the fashionhave fun with it and adapt it to your Personal style. Follow the fashion but don’t let the fashion take you away.
And you, what do you think about Zara’s yellow jacket?
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